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In his own words

Munger on Incentives

13 sourced quotes. All themes

“Show me the incentive and I will show you the outcome.”
Poor Charlie's Almanack
“Never, ever, think about something else when you should be thinking about the power of incentives.”
The Psychology of Human Misjudgment (Poor Charlie's Almanack) · where he said it ↗
“Perhaps the most important rule in management is, 'Get the incentives right.'”
The Psychology of Human Misjudgment (Poor Charlie's Almanack) · as recalled · where he said it ↗

From the FedEx night-shift example in the Misjudgment essay; wording varies slightly across editions.

“Well I think I've been in the top 5% of my age cohort all my life in understanding the power of incentives, and all my life I've underestimated it. And never a year passes, but I get some surprise that pushes my limit a little farther.”
The Psychology of Human Misjudgment (Poor Charlie's Almanack) · 1995 · where he said it ↗

First given as a 1995 talk; the canonical wording is the expanded Almanack version.

“We want to win the bass fishing tour, whereas pension fund consultants sell tackle. We're not interested in selling tackle, we're interested in catching bass.”
Whitney Tilson's notes, Wesco Financial annual meeting, Pasadena, May 7, 2003 (Q&A, 'Pension Fund Consultants') · 2003

His doers-vs-sellers point (he framed it as 'Warren and I').

“I have avoided all my life compensation consultants. I hardly can find the words to express my contempt.”
Berkshire Hathaway annual meeting, 2017 (Omaha) · 2017 · where he said it ↗
“The people who design easily gameable systems belong in the lowest circle of hell.”
"Academic Economics: Strengths and Faults After Considering Interdisciplinary Needs," Herb Kay Undergraduate Lecture, University of California, Santa Barbara, October 3, 2003 · 2003 · where he said it ↗
“The iron rule of nature is: you get what you reward for. If you want ants to come, you put sugar on the floor.”
Tren Griffin, 'Charlie Munger: The Complete Investor' (2015) — illustrating Munger's Reward-and-Punishment Superresponse Tendency · as recalled

Via Griffin's book; the occasion isn't pinned to a transcript.

“I asked him, 'My God, they're purple and green. Do fish really take these lures?' And he said, 'Mister, I don't sell to fish.'”
Charlie Munger, "A Lesson on Elementary, Worldly Wisdom As It Relates to Investment Management & Business" (the "Art of Stock Picking" talk), lecture to Prof. Guilford Babcock's students, USC Business School, 1994; published in Outstanding Investor Digest, May 5, 1995 · 1994 · where he said it ↗

A fishing-tackle joke he retold; the punchline is the salesman's, on incentives.

“Finally, somebody got the idea to pay all these people not so much an hour, but so much a shift — and when it's all done, they can all go home. Well, their problems cleared up overnight.”
Charlie Munger, "A Lesson on Elementary, Worldly Wisdom As It Relates to Investment Management & Business" (the "Art of Stock Picking" talk), USC Business School, 1994; published in Outstanding Investor Digest, May 5, 1995 · 1994 · where he said it ↗

His Federal Express night-sort example — pay by the shift, not the hour.

“In a bureaucracy, you think the work is done when it goes out of your in-basket into somebody else's in-basket. But, of course, it isn't. It's not done until AT&T delivers what it's supposed to deliver.”
Charlie Munger, "A Lesson on Elementary, Worldly Wisdom As It Relates to Investment Management & Business" (the "Art of Stock Picking" talk), USC Business School, 1994; published in Outstanding Investor Digest, May 5, 1995 · 1994 · where he said it ↗
“It's what I call fee-driven buying, much of it, where people are buying things to get the fees.”
Daily Journal Corporation annual meeting (February 12, 2020) · 2020 · where he said it ↗

On the private-equity / venture-capital fee culture.

“Unfortunately, Reason-Respecting Tendency is so strong that even a person's giving of meaningless or incorrect reasons will increase compliance with his orders and requests.”
"The Psychology of Human Misjudgment" (revised essay), Poor Charlie's Almanack — Reason-Respecting Tendency (No. 24) (2005) · 2005 · where he said it ↗

His Reason-Respecting Tendency — even meaningless reasons increase compliance.